Retail News
But the comeback for physical shops also factors to how tough it can be to foretell the speed at which technologies alter our behaviors and the results if and once they do. Motivated by fear or comfort, extra of us grew comfortable clicking “buy” from our sofas — including to purchase sofas — and there’s no turning again. Given the choice, 53% of Baby Boomers would prefer to shop in-store as a substitute of online. Consumers born between 1946 and 1964 are most likely to prefer a traditional buying experience. Given the choice, 40% of Millennials would prefer to shop …
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