Agents Can Use Rentals to Fill Pipeline in Down Market
When Ricardo Suber earned his real estate license in summer 2022, the pandemic-fueled homebuying boom was just starting to lose steam. The rental market, benefiting from rejected would-be buyers who were priced out of homeownership, was faring much better. Suber, who lived and worked in Miami at the time, started exploring whether rental transactions could help him grow his business while the purchase market worked through a correction.
But his strategy was never to become a full-time rental agent or simply capitalize on the strength of the leasing market. “Rentals are a powerful way of building lasting relationships with clients
