The $250-million Alberton Square scheme proposed by Port Adelaide Football Club has cleared its initial approval stage, with the South Australian government authorising the commencement of a rezoning process for the land surrounding the club’s historic base.
The plan envisions a premium mixed-use district situated between Port Road and the long-standing club headquarters at Alberton Oval, according to chairman David Koch.
David Koch said, “This development seamlessly integrates an Australian Football League club’s elite facilities with a dynamic, multi-use community environment where people will live, work and play.”
This consent enables the club to begin a rezoning application aimed at increasing density in a zone largely composed of detached homes that the club has acquired between Alberton Oval and Port Road.
Alinea Group will act as the commercial adviser and development project manager, with project-management consultancy RCP providing additional support.
The organization expects the initiative to attract interest from developers, investors and capital partners from across Australia.
Under the proposed rezoning, the maximum permissible building height across the site would rise from two to 13 storeys, allowing for the construction of roughly 250-300 apartments and up to 20,000 sq m of commercial and retail premises.
A concentration of medical, allied-health and wellbeing services is planned to surround the high-performance sporting facilities at Alberton Oval, forming a combined health, sport and residential precinct.
Port Adelaide intends to leverage property development to broaden its income streams and lessen dependence on on-field results, which the club acknowledges can fluctuate.
In the 2026 AFL season, Port Adelaide finished 15th out of 18 clubs, with a grand final in Melbourne this weekend between the Fremantle Dockers and Brisbane Lions.
The club and its consultants will now draft a code amendment for public consultation, estimating that negotiations over the Alberton rezoning will require 12 to 18 months.
A $205-million revamp of the area around the Dockers’ spiritual home, and plans to redevelop the Gabba ground that the Lions will likely vacate for the 2032 Olympic stadium after the Games are over, are also on the drawing board.